Doritos opens first restaurant inside Los Angeles arena

A new restaurant is now available inside Los Angeles’ Crypto.com arena with a twist on a beloved snack bar.

Doritos announced that it has opened a “bold new” culinary experience for ticket holders who “seek the unexpected” by opening a “Doritos After Dark™” restaurant inside the LA arena.

“By taking cues from our consumers, we’re enabling people to experience their favorite Frito-Lay brands in delicious new ways,” said Carolyn Braff, vice president of culinary marketing at Frito-Lay.

“The globally inspired flavors of the Doritos After Dark menu will invite late-night snack fans to see the creative and surprising ways Doritos can enhance their favorite foods and cocktails.”

According to the company, the restaurant will offer everything from spicy appetizers to bold entrees and sweet desserts.

“When we take Doritos chips out of the bag and put the signature chip into recipes, the culinary possibilities are endless,” said Chef Wiley Bates, chief culinary scientist at Frito-Lay.

“The Doritos brand is known for pushing boundaries and breaking new ground. The food and spirits offered at the new Doritos After Dark restaurant were created with the consumer in mind and take delicious fan favorites to a level with the boldness and flair that only Doritos flavors can deliver,” continued Bates.

The restaurant will serve everything from margaritas and veggie dumplings to ice cream and California rolls, all with a Doritos twist, the company said.

While the Doritos After Dark restaurant is only available to ticket holders during regularly scheduled events at Crypto.com Arena, the company said Doritos After Dark will be exiting the arena and entering a separate Doritos Night market. until November 15.

“We are thrilled to be the home of the first Doritos restaurant as Doritos After Dark opens at Crypto.com Arena this fall,” said Lee Zeidman, President of Crypto.com Arena.

“As the premier live sports and entertainment arena in Los Angeles, Crypto.com Arena continues to present the best culinary experiences to fans, and we look forward to our guests enjoying Doritos After Dark’s unique culinary offerings.”

This is not the first time this concept has been presented to the public.

The Doritos brand first introduced Doritos After Dark in 2022 with pop-up ghost kitchens in New York and Los Angeles, serving up never-before-seen recipes.

Then, in March 2023, Doritos After Dark made waves and gained even more interest during an exclusive party at Austin, Texas’ SXSW music festival.